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Understanding McLuhan
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08934_Field_TCGG T699.txt
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1996-04-10
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16 lines
as his reality , Cervantes establishes an ambivalence of
the utmost use. For print was the new reality and it was
print that made the old reality of the Middle Ages
popularly available for the first time. Thus, in our day,
movie and TV have given a dimension and reality to the
American frontier in all our lives, such as it had for very
few people in historical fact. Next to the Books of Hours,
medieval romances were by far the biggest item on the
market. And whereas the Books of Hours were preferred in
pocket editions, the romances came in folio. (75)
Lowenthal (p. 22) makes some further observations
about Don Quixote that are especially relevant here for the
understanding of print culture:
One might say that Don Quixote is the first figure in